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Sabtu, 31 Desember 2011

MailChimp Boot Camp - no.01

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MailChimp Boot Camp is here to make you a fine-tuned emailing machine.
Day 1: Test your emails for better results and happier subscribers.

Email looking all wonky?
View it in your browser.

Boot Camp

1

DAY 1

Get better results: test your emails

If you want to have a high open rate and stay out of junk filters, you have to make sure your campaigns are problem-free. These simple tools will make you stronger.



Inbox Inspector



Inbox Inspector gives you a look at how your email design renders in dozens of email clients, and whether it's going to stay out of major spam filters. Use it before you send your campaign, so you can make tweaks to improve your design if necessary.


Delivery Doctor



If you're getting flagged as spam and can't figure out why (here's a hint: ALL CAPS aren't helping), you need to get in a bit of intel with Delivery Doctor. It'll analyze your campaign and point out the weak spots, then give you specific pointers on how to strengthen them.

Has all this info made you work up a sweat? Good! But if you think you can handle more, check out the Advanced Training extras at the bottom of each Boot Camp lesson.

Advanced Training: A/B Testing


A/B testing is one of our most powerful features, and a lot of people are intimidated by it. If it seems scary, don't worry—that's just its sheer awesomeness radiating from your screen.

A/B testing allows you to try out two different subject lines and send times on a test group of your list. The version that gets the best response is declared the winner, and the winning campaign is automatically sent to the rest of the list.


See you bright and early for your next session, soldier!


Missed an issue of Boot Camp? You can find it in the MailChimp Email Archives.
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